Maileon offers a great variety of options for dynamix content and personalization. It is quite easy to create effective personalized emailings which generate substantial response uplift based on the dynamization/personalization of subject lines and salutation, email sender, snippet text, email design, e.g. colours, call-to-action buttons, images. email articles, recipient groups according to regional characteristics, sendout times (based on individual opening and click behaviour in the past), marketing automation paths based on type of response (e.g. click behaviour). In addition, personalization examples from award winning email campaigns are presented.